Helen Sykes Artists’ Management


Helen Sykes Artists’ Management is an international artist management agency based in London. With over 30 years of industry experience and an impressive artist list, we worked with the agency to revamp their brand identity and create a new user-friendly website design to showcase their artists.

From our research and questioning Helen Sykes’ agency, we were able to outline a brand positioning that would present their artists on a professional level, while communicating the personal approach that is at the core of their company. It quickly became apparent that this caring yet honest approach is what sets the agency apart.

Project type
Website design & build
Portrait photography

Project link
helensykesartists.co.uk

Helen Sykes Artists’ Management had retained it’s original logo since it was founded in 1987. Respecting these historical roots, we modernised the logo and simplified the illustration for best use on digital platforms. In addition, we also fully embraced the prominent yellow colour in our new designs. We created a visual treatment with cutout stage shots to hero the artists and yellow ‘shadows’ that represent the support that Helen Sykes provides each artist.

Above all, the functionality and clarity of an artist management website design is key for success. Therefore, we considered the user journey from each audience perspective, allowing for easy access to search through artists, filter by voice type and signpost for contact details on each page. Each artist page showcases news highlights, reviews, biographies, imagery, videos and discographies. We also helped develop a tone of voice to clearly establish the agency’s vision and values.

Helen Sykes Artists' Management logo design by Marshall Light Studio
Helen Sykes Artists' Management image treatment by Marshall Light Studio
Helen Sykes Artists' Management website design by Marshall Light Studio
Helen Sykes Artists' Management website design by Marshall Light Studio
Helen Sykes Artists' Management logo development by Marshall Light Studio

What we did

  • Market research and competitor analysis
  • Brand strategy and positioning
  • Brand identity design
  • Logo refinement – modernise for digitaluse
  • Tone of voice development
  • Site architecture, UI and UX design
  • Responsive website development
  • Portrait photography for agency directors
  • Site maintenance and support
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“Client testimonial vitatur maionse quosam exerspe cum que re porehent laborestemo tem sinvellandae sum.”

HELEN SYKES
ArtiST AGENT

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With the launch of the new artist management website design, Helen Sykes’ agency had a renewed confidence in their online presence. The site has had a positive response from agents and artists, and is updated regularly to benefit all users. The site design is engaging, clean and memorable with the bold use of imagery and elegant type. Staying true to the agency’s ethos and working approach, we created a graphic language that reflects their values, is flexible across platforms and is timeless for longevity.

Helen Sykes Artists' Management website design by Marshall Light Studio
Helen Sykes Artists' Management brand guidelines by Marshall Light Studio
Helen Sykes Artists' Management website design by Marshall Light Studio