Hubert Francis, Tenor


Australian Tenor, Hubert Francis, required a strong identity to match his on-stage repertoire. We created new portrait imagery with Hugh and a website design to promote upcoming roles, his achievements as an opera artist and his personal style.

Through our research and questioning, we discovered that Hugh has a passion for structure and Japanese minimalism. This informed our visual design process and lead us to creating a logo icon using HF in an origami style. 

Project type
Brand identity
Website design & build
Portrait photography

Project link
hubertfrancis.com

The website took elements from our logo design, enlarging the gold, linear icon and applying as a background pattern, paired with a dark blue colour palette. We chose elegant and strong fonts to complement the delicate lines of the logo, and played with scale to help with our message hierarchy.

Hubert’s portrait photography needed to represent the darker operatic roles that suit his voice type, while also reflecting his off-stage personality. We captured a variety of shots that provide versatility and a range of expressions.

Hubert Francis, Tenor – Brand and website design, portrait photography by Marshall Light Studio
Hubert Francis, Tenor – Logo design by Marshall Light Studio
Hubert Francis, Tenor – Photo by Frances Marshall
Hubert Francis, Tenor – Photo by Frances Marshall
Hubert Francis, Tenor – Responsive website design by Marshall Light Studio
Hubert Francis, Tenor – Photo by Frances Marshall

What we did

  • Market research and competitor analysis
  • Logo and brand identity design
  • Digital and content strategy
  • Site architecture, UI and UX design
  • Portrait photography
  • Opera artist website design
  • Responsive website development
  • CMS integration – Wordpress
  • Site updates and maintenance
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“Client testimonial vitatur maionse quosam exerspe cum que re porehent laborestemo tem sinvellandae sum.”

HUBERT FRANCIS
TENOR

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Hugh’s new website represents his on-stage presence and personality as an artist, demonstrated through photography and the sophisticated design language that stems from the logo design. 

Hubert Francis, Tenor – Photo by Frances Marshall
Hubert Francis, Tenor – Responsive website design by Marshall Light Studio