She-Wolves Project

Dancer and performing artist, Laura Careless, came to us with an exciting new project called She-Wolves. The project is based on the book and BBC Series by Helen Castor, and tells the stories of the forgotten female rulers of England. As a touring performance piece, educational programme, and community driven-aspect to the project, we needed to create an engaging brand that could flex into these different territories. We created the brand identity, dance photography and new website to launch the production. 

Project type
Brand identity
Print materials
Website design & build
Dance photography

Project link

Working closely with Laura to realise her ideas, we explored design options that hinted at royalty with an ultra-modern twist – combining a gold colour treatment with a chunky san serif font and diagonal lines to integrate text with imagery. This minimal brand design subtly presents the ideas of contrast, reflection and separation.

Our dramatic and intriguing key visual, using a photo montage style, was captured from a performance rehearsal with Laura. We manipulated the shots and used an overlay technique to combine three images into one. This effect illustrates the struggle and energy of the piece and evokes emotion with audiences.

She-Wolves Project logo design by Marshall Light Studio
She-Wolves Project – concept photography with Laura Careless – Photos by Frances Marshall
She-Wolves Project brand and website design by Marshall Light Studio
She-Wolves Project EPK design by Marshall Light Studio
She-Wolves Project tshirt design by Marshall Light Studio

What we did

  • Logo and brand identity design
  • Digital and content strategy
  • Site architecture, UI and UX design
  • Photography and graphics for site
  • Bespoke and responsive website design
  • CMS integration – Wordpress
  • Site updates and maintenance
  • Printed materials – posters, flyers, t-shirts, brochures

“Working with Fran and Sophie is a really pleasurable, satisfying and enriching experience. They invest time and passion in your artistry, and then add their own creativity and expertise to streamline and amplify your ideas into exquisite, arresting images. From dreading the task of branding and “selling” myself, I have become proud of my materials and eager to share them. As a consequence, I have become a more confident professional, ready to make the most of any opportunity. And the process could not have been easier or more enjoyable!”

Artistic Director & Performer


The website acts as a platform to communicate the full offering of the She-Wolves Project, including event promotion, community links and a preview of the performance. We tell the story of the She-Wolves and intrigue audiences through the imagery and design.

Our brand design for the She-Wolves Project was launched at the Edinburgh Fringe Festival Season 2018. We created marketing materials for the event, including posters, flyers and t-shirts designs. The performance received much acclaim and was highlighted as the “critic’s top pick”. 

She-Wolves Project flyer design by Marshall Light Studio
She-Wolves Project responsive website design by Marshall Light Studio