Rachel Croash, Soprano
We worked closely with Irish Soprano, Rachel Croash, to create a responsive website that would showcase her future roles, present past achievements, and give an overall impression of her as an artist. We wanted the design to be playful and vibrant, with an authentic tone of voice and visual confidence. For an opera singer website development project like this, clarity and personality were crucial to the design.
Project type
Brand identity
Website design & build
Portrait photography
Project link
rachelcroash.com
The overall website design is simple and clean, using a controlled colour palette of bright pink and subtler greys, alongside a combination of elegant fonts. We made full use of Rachel’s fantastic production imagery to inject character and energy into the designs. The layering of imagery on bright pops of pink and scale of typography all help to guide users through the site, pacing their journey to suit different types of content.
What we did
- Market research and competitor analysis
- Logo and brand identity design
- Digital and content strategy
- Site architecture, UI and UX design
- Bespoke website design
- Opera Singer website development
- CMS integration – Wordpress
- Site updates and maintenance
“Client testimonial vitatur maionse quosam exerspe cum que re porehent laborestemo tem sinvellandae sum.”
RACHEL CROASH
SOPRANO
Rachel’s new website design has perfectly captured her personality and energy. The site is responsive across all devices and is regularly updated to maintain relevance and ensure it continues to technically perform well.